2025 Luxury Bag Trends

Whether it's Chanel’s classic flap bag, Dior’s elegant Lady Dior, or Hermès’ iconic Birkin, there’s no denying there are some notable designer handbags that stand the test of time. 

If you’re thinking of treating yourself by splurging on a new designer bag or looking for a very special gift, luxury handbags are a timeless staple and the perfect wardrobe investment. Not only can they increase in value over time, but they can also be passed down through generations. 

To reveal the most sought-after luxury bags of 2025, the team at Slingo analysed factors such as the cost and popularity of each handbag. These include search data and social media insight to uncover this year’s best designer bags. 

Hermès Kelly and Birkin are the most coveted designer bags in history 

Rank	Designer bag	Average annual Google searches	YoY change in Google searches	Social media hashtags	Luxury bag score/10
1	Hermès Kelly	583,650	44.31%	1,278,900	8.85
1	Hermès Birkin	2,465,500	17.22%	1,497,400	8.85
3	Louis Vuitton Neverfull	2,001,750	44.31%	87,287	8.68
4	Lady Dior	1,529,000	9.84%	577,500	8.28
5	Coach Tabby	642,075	22.00%	52,800	7.87
6	Fendi Baguette	784,125	8.23%	139,600	7.82
7	Dior Saddle	2,378,250	-12.23%	239,722	7.53
7	Gucci Jackie	351,100	26.70%	16,263	7.53
9	Longchamp Le Pliage XS	42,295	74.57%	150,000	7.47
10	Louis Vuitton Alma	505,700	7.33%	37,898	7.07

1. Hermès Birkin & Hermès Kelly

Luxury bag score: 8.85/10

The Hermès’ Birkin and HermèsKelly are considered the most coveted designer bags in history, from their exclusivity to timeless appeal. With a luxury bag score of 8.85 out of 10, the Hermès Kelly received a year-on-year increase of over two-fifths (44.31%) in Google searches. Similarly, the Hermès Birkin accumulated an average of more than 2.4 million annual searches over the last four years. 

Due to their rarity and meticulously handcrafted nature, these bags are only available for purchase in select Hermès boutiques and are usually offered to established customers. Unlike most luxury items, these bags increase in value over time, with rare editions selling for hundreds of thousands at auction, making them great investments. 

3. Louis Vuitton Neverfull

Luxury bag score: 8.68/10

Considered one of the most popular bags in the world, the Louis Vuitton Neverfull bag completes the top three most coveted designer bags of all time, scoring 8.68 out of 10. Designed for city life, it effortlessly blends fashion with functionality. It not only allows you to carry everything you could possibly need but also offers a stylish, luxurious feel. 

This classic tote exudes sophistication and refinement and has sustained its popularity over the years. In the last four years, Neverfull has received an average of over two million annual searches and a yearly increase of 44.31%. 

Ferragamo’s Hug Bag tops the list as the biggest must-have of 2025

Rank	Designer bag	Annual Google searches	Three-month change in Google searches	Total number of social media hashtags	2025 luxury bag score/10
1	Ferragamo Hug	89,900	23%	2,993	8.03
2	Bottega Veneta Andiamo	154,100	22%	2,035	7.57
3	Coach Brooklyn Shoulder	940,750	-18%	5,515	7.27
3	YSL Bucket	171,900	22%	676	7.27
5	Dior Toujours	56,900	-19%	3,475	5.76
5	Miu Miu Beau	41,100	50%	81	5.76
7	Miu Miu Arcadie	70,000	-19%	1,048	5.45
7	Polène Mokki	57,500	0%	267	5.45
9	Celine Victoire	49,760	0%	436	5.30
9	Loewe Paseo	19,000	48%	182	5.30

1. Ferragamo Hug Bag

Luxury bag score: 8.03/10

Defined by its buttery, refined leather feel, Ferragamo’s Hug Bag was created with versatility in mind. Featuring adjustable and removable straps, it is the perfect accessory for any look and can be worn as a shoulder bag or a cross-body style. First released in 2023, the hug bag comes in an array of vibrant colours and is priced at £2,390. 

Scoring 8.03 out of 10, the bag not only received almost 90,000 Google searches in the past year but saw a 23% increase in searches in the last three months. It has also built a social media presence with nearly 3,000 hashtagged posts. The designer bag has also been spotted in the hands of celebrities like Kylie Jenner, solidifying its status as the current ‘it’ bag. 

2. Bottega Veneta Andiamo

Luxury bag score: 7.57/10

Despite its brand’s logo-free approach, Bottega Veneta’s Andiamo bag has become widely recognisable among fashion insiders thanks to its subtle elegance and effortless look. The Andiamo is a great go-to choice for those who appreciate minimalist luxury. Ranking second with a score of 7.57 out of 10, the bag has seen an increase of just over 20% in searches in the last three months and has received just over 2,000 hashtagged posts on social media. 

3. Coach Brooklyn Shoulder & YSL Bucket bag 

Luxury bag score: 7.27/10

With almost a million annual Google searches and over 5,5000 social media hashtags, the Coach Brooklyn Shoulder bag is making waves in the market. Its classic minimalist design has created a lot of buzz online. YSL's Bucket bag is also in joint third place with a score of 7.27 out of 10. Striking the perfect balance between practicality and a chic style makes it more desirable; hence, its searches have increased by 22% over the last three months alone.  

The most popular luxury bag brands of 2025

Rank	Brand	Global Google searches	YoY change in Google searches	Total number of social media hashtags	Luxury brand score /10
1	Coach	1,707,000	22%	1,901,700	9.02
2	Dior	846,500	22%	944,000	8.33
3	Balenciaga	181,100	49%	288,694	7.35
3	Saint Laurent	850,000	0%	559,100	7.35
5	Marc Jacobs	269,600	22%	144,929	7.20
6	Gucci	1,105,500	-18%	1,635,000	6.97
6	Hermès	405,500	0%	1,109,547	6.97
8	Chloé	2,860,000	0%	91,064	6.82
9	Alaïa	412,900	124%	2,692	6.74
9	Celine by Hedi Slimane	4,580,000	-18%	402,671	6.74
9	Chanel	1,109,000	-33%	2,717,300	6.74

1. Coach

Luxury brand score: 9.02/10

Despite not being a giant in the designer bag industry, Coach has made a major comeback in recent years thanks to its focus on vintage styles and more affordable prices. Unlike many other luxury brands, Coach strongly emphasises sustainability while promoting a thrifting culture with practices on ‘reloved’ and ‘pre-owned’ bags. 

Tapping into the Y2K nostalgia has created a growing appeal among younger generations. Scoring 9.02 out of 10, the brand has experienced an annual increase of 22% in Google searches and has garnered nearly two million social media hashtagged posts. 

The classic designer bags that are the most resellable 

In the world of fashion, some classic designer bags never go out of style. To reveal the most coveted handbags that are still going strong today, we spotlight the most expensive luxury bags on the market. Despite their hefty price tags, these are timeless accessories worth investing in. 

1. Hermès Birkin

Cost of designer bag: £34,000

Inspired by the English-French actress and singer Jane Birkin, the Hermès Birkin carries with it a hefty price tag and is seen as a symbol of wealth. Carefully crafted with premium leather, exotic skins, and, in some cases, diamond-encrusted or gold accents, the Birkin bag uses extremely rare and high-quality materials. 

As a result, special limited-edition Birkins have sold for hundreds of thousands of dollars, with the most expensive one sold at auction being the Himalaya Crocodile Diamond Birkin, which fetched nearly half a million dollars (approximately £357,476). However, according to resale sites like Rewind Vintage, you can expect to spend as much as £34,000 for a Hermès Birkin 35 in Maroon Crocodile Leather. 

2. Hermès Kelly

Cost of designer bag: £25,000

Originally a saddlebag in the 19th century, the Hermès Kelly was reinvented in the 1930s. The iconic bag eventually gained popularity after being named in honour of the film star Grace Kelly, wife of Prince Rainier of Monaco. Standing as a figure of style and elegance, the Kelly is only second to the Birkin. Getting your hands on the classic Kelly 20 Brume Chevre in blue will cost you around £25,000. 

3. Chanel 2.55 

Cost of designer bag: £8,850

Named after the date it was created, February 1955, the Chanel 2.55 bag is a must-have for fashion icons. Popularly known for its diamond-quilted exterior, rectangular shape, quilted leather, shoulder strap, and Mademoiselle lock, the bag became a hit due to its practicality and sophistication. The 2.55 handbag retails at £8,850 for its aged calfskin embellished with gold-tone metal. 

The most affordable classic designer bags worth investing in 

If you’re looking for classic luxury bags but don’t want to break the bank in the process, there are plenty of elegant pieces on the market for very affordable prices. In this section, we highlight some of our top picks. 

1. Osoi Folder Brot bag

Cost of designer bag: £319

Particularly popular among fashion-forward consumers, Osoi is an emerging contemporary brand within the designer bag industry. The Folder Brot Bag gained popularity for its minimalist, modern, and sculptural look, which is specific to the Korean designer brand’s image. The bag features a signature folded flap, giving it a distinctive aesthetic. It is also made with high-quality leather for a very affordable price of just over £300. 

2. Longchamp Le Pliage XS

Cost of designer bag: £390

Characterised by its practical nature, affordable price tag and versatile use, the Longchamp Le Pliage XS is a great choice for any occasion. Its foldable design and lightweight material make packing and storing luggage easy. It is also durable and has a simple, clean look, making it ideal for travel. Not only is it relatively affordable at £390, but it comes in various sizes and colours, making it the go-to for different occasions. 

3. A.P.C. Demi Lune bag

Cost of designer bag: £460

Priced at just under £500, the A.P.C. Demi Lune bag offers a unique, minimal design, with its half-moon style being one of its most iconic looks. Crafted in smooth vegetable-tanned leather, the bag features a gold-tone zip closure and shoulder straps. Its simplistic shape and durability give it a sleek, effortless touch, making it an excellent everyday bag. 

The most expensive designer bags of 2025 

Wondering what the ‘it’ bag will be this season? In the last couple of years, a few luxury handbags have made their way into the scene. Looking at bags released from 2023 till now, we reveal the most expensive bags trending in 2025. 

1. Bottega Veneta Andiamo

Cost of designer bag: £4,030

Bottega Veneta first introduced its Andiamo bag in the summer of 2023, which features a new expression of the brand's signature intrecciato weaving technique. The bag was also featured in the brand's autumn/winter 2024 show and was designed to be an everyday essential. Sported by celebrities and style icons like Megan McKenna and Hailey Bieber, this stylish bag is one of the most expensive designer bags of 2025, retailing at just over £4,000. 

The most affordable designer bags of 2025

If you’re looking for this year's top designer brands offering stylish, high-quality handbags, you’ve come to the right place. We highlight the best budget-friendly luxury bags of 2025 that deliver both elegance and value without overspending. 

1. Michael Kors Colby & Coach Brooklyn Shoulder Bag

Cost of designer bag: £325

The Michael Kors Colby bag and Coach Brooklyn Shoulder bag are joint first place among this year’s most affordable designer handbags. Priced at £325, both are timeless designs with a chic appeal. 

Michael Kors’ Colby bag gained popularity due to its stylish, versatile design with a modern yet classic aesthetic. It combines a sleek rectangular silhouette, bold buckle accents, and various colours, making it suitable for multiple occasions. 

Coach’s Brooklyn Shoulder bag has been spotted with celebrities like Bella Hadid. The slouchy carryall tote is not only in high demand but is considered considerably more affordable than most luxury designer bags currently on the market. 

Methodology

We first created a seed list using articles like Harper Bazaar, Vogue and WhoWhatWear to highlight the most popular classic luxury handbags. We then sourced the number of searches using the Google Keyword Planner over the last four years (Feb 2021- Jan 2025) and calculated an overall average. 

To determine the most coveted bags of the year, we created a seed list of popular designer bags using articles such as Elle and Russh, noting their release date (we look at designer bags released from 2023-2025). We also used Google Keyword Planner to gather data on the total number of searches across the last 12 months. 

Using the websites of luxury brands such as Chanel and Bottega Veneta, we researched the current cost of each bag. Because this data was unavailable for some prestige brands, like Hermès, we used alternative reputable sites such as Rewind Vintage, Farfetch, and Harrods to gather this information. 

To measure the popularity of each designer bag and brand, we used social media data, including Instagram and TikTok. We collected the total number of hashtags used for the associated luxury brand and bag. Data for these factors was completed on 13/02/2025.