It’s no secret that cooking shows have us hooked. From competition shows like Masterchef and the Great British Bake Off to reality productions like Chef’s Table, watching others cook provides inspiration and entertainment.
Cooking shows can bring people together and provide easy background viewing when playing online games like bingo, so it’s no wonder they are so popular worldwide.
Some chefs have gained more popularity than others, thanks to their charisma and on-screen presence, and our experts at Slingo analysed 100 celebrity chefs from around the world. We looked at each chef’s social media popularity, restaurants, and Michelin stars to reveal the most successful celebrity chefs.
Changes from last year
Last year we analysed the world’s most successful celebrity chefs and Gordon Ramsay came out on top. This year the chef retains his number-one position on our list, despite the inclusion of 80 additional celebrity chefs in this year’s study. Since our study last year, Ramsay has gained 1.6 million Instagram followers and owns 7 fewer restaurants.
Alain Ducasse has dropped by one position on our list. The renowned chef ranked second last year as one of the most successful celebrity chefs but loses his place this year to Yannick Alléno, who placed fourth in our previous study.
Alléno has opened one restaurant since we last analysed his portfolio and has gained over 44,500 Instagram followers while Ducasse has gained over 43,600.
The Most Successful Celebrity Chefs
1. Gordon Ramsay | Celebrity chef score: 8.54/10
Gordon Ramsay might be the best-known celebrity chef in the world, after making his name with shows like Hell’s Kitchen, Gordon Ramsay’s Kitchen Nightmares, and the more recent Future Food Stars. Ramsay has 15.3 million Instagram followers - the most out of all celebrity chefs and could earn up to an estimated £145,105 per sponsored post. Ramsay owns 56 restaurants, including Gordon Ramsay Bar & Grill which has locations across London and has received 17 Michelin stars.
2. Yannick Alléno | Celebrity chef score: 8.05/10
French chef Yannick Alléno is one of the most decorated chefs in the world, holding 12 Michelin stars. Alléno owns 17 restaurants in six countries, including L’Abysse, a two-Michelin-star sushi restaurant in Paris. Alléno has 384,000 Instagram followers and could make up to an estimated £3,671 per sponsored post.
3. Alain Ducasse | Celebrity chef score: 7.98/10
Alain Ducasse is known worldwide for his innovative dining experiences, incomparable cooking and his international renown. Ducasse has more Michelin stars than any other celebrity chef, holding 21 in total. The chef owns 36 restaurants in nine countries, including the three-Michelin-star, Alain Ducasse at the Dorchester, located in Mayfair. The chef has 503,000 Instagram followers and could earn up to an estimated £4,769 for a sponsored post.
The Most Successful Celebrity Chefs on TikTok
1. Gordon Ramsay | 39.5 million followers | Estimated maximum sponsored post earnings: £51,553
Gordon Ramsay became a viral TikTok sensation with his comedic reactions to amateur cooking videos from fans across the world. He now has over 39.5 million followers on the video-sharing app and could earn up to an estimated £51,553 per sponsored collaboration post.
2. Amaury Guichon | 22.4 million followers | Estimated maximum sponsored post earnings: £29,235
French-Swiss pastry chef, Amaury Guichon, started training at the age of just 14 years old. His pastry masterpieces have been seen by millions across the globe on TikTok, where he has earned 22.4 million followers. With such a large influence, Guichon could make up to an estimated £29,235 per sponsored post.
3. Rachael Ray | 2.5 million followers | Estimated maximum sponsored post earnings: £3,302
Rachael Ray is one of the most famous TV cooks in the world, hosting shows like 30 Minute Meals and $40 a Day. Ray, has 2.5 million followers on TikTok where she shares videos like teaching you the perfect way to cook pasta, and could make an estimated £3,302 per sponsored post.
The celebrity chef with the most restaurants | Guy Fieri - Number of restaurants: 219
After winning the Food Network show, Next Food Network Star, and being given his own series, Guy Fieri became a TV sensation. The charismatic chef has opened 219 restaurants across 6 countries worldwide. From classic flavours at Guy Fieri’s American Kitchen and Bar to Mexican recipes at El Burro Borracho, there’s no shortage of restaurants where you can try Fieri’s recipes.
The celebrity chef active in the most countries | Jamie Oliver - Active in 23 countries
Jamie Oliver has the biggest international presence of all the celebrity chefs we looked at. With restaurants in 23 countries, including Jamie Oliver’s Pizzeria on the Australian Gold Coast to Jamie Oliver’s Diner in Brazil.
The celebrity chef with the most Michelin stars | Alain Ducasse - Number of Michelin stars: 21
French-born celebrity chef, Alain Ducasse, holds 21 Michelin stars across his 36 restaurants worldwide. This includes his restaurant Alain Ducasse at the Dorchester, which holds three Michelin stars - the highest possible rating.
The most popular celebrity chef on Instagram | Gordon Ramsay
Followers: 15.3 million followers
Estimated maximum sponsored post earnings: £145,105
After becoming a TikTok sensation thanks to his cooking reaction videos, Gordon Ramsay is no stranger to social media popularity. Ramsay is also the most popular celebrity chef on Instagram, where he has amassed 15.3 million followers. With such a large Instagram following, Ramsay could earn up to £145,105 per sponsored post.
The most engaging celebrity chef on Instagram | Nancy Lam - Engagement rate: 9.33%
Singaporean chef Nancy Lam has captured the hearts of the nation with her cooking shows and charisma. The chef has the highest Instagram engagement rate out of the 100 celebrity chefs on our list, proving her popularity.
Methodology
We wanted to reveal the most successful celebrity chefs in the world, and how this has changed since our last study.
We compiled a list of 100 celebrity chefs. We analysed their Instagram followers, Instagram engagement rate, potential Instagram collaboration earnings, number of owned restaurants, number of countries each chef is active in, and number of Michelin stars. We gave each chef a normalised score out of ten for each factor before calculating an average score for each chef to give a ‘Celebrity chef score out of ten’.
We sourced each chef’s Instagram followers from Instagram on 21st September 2023.
We sourced each chef’s Instagram engagement rate and potential maximum earnings for a collaborated Instagram post from InBeat. We converted all currencies to GBP using Google Finance on 22nd September 2023.
We sourced the number of restaurants owned by each chef and the number of countries they are active in using each chef’s website and Wikipedia. We did not include cruise ship restaurants, culinary institutes, hotels or private dining.
We sourced the number of Michelin stars received over each chef’s career using articles and the Michelin Guide.
We also sourced the number of TikTok followers for each chef with an active TikTok account and at least five videos from TikTok on 22nd September 2023. We sourced the maximum estimated earnings for a sponsored post and engagement rate from TikCalculator and Ubiwiz.
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